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Shorty Awards celebrate excellence in social media

March 29, 2011

The third annual Shorty Awards took place yesterday, 28 March. Unlike token award ceremonies where red carpets and glitzy

Miss Teen USA Kamie Crawford presented a category at the Shorty Awards

 celebs rule supreme, the more low-key Shorty Awards in New York recognise important figures in the cyberspace realm.
People seem to forget how large an influence social media plays in our day-to-day lives – arguably more than films and television, mediums which are celebrated in the Oscars and Emmys respectively. And so, it seems fitting that the Shortys are growing in popularity, with the ever-expanding power of social media websites like Facebook and Twitter.
Hosted by The Daily Show correspondent Aasif Mandvi at the Times Center, the ceremony saw finalists nominated through Twitter for categories such as Social Media Expert, Innovation, Microblog of the Year and Gaming. According to Washington Square News, this year’s awards featured the first installment of Industry Awards, honouring agencies, brands and industry leaders responsible for the best social media channels, viral campaigns, games and apps – right up @socialjigsaw‘s alley.
Miss Teen USA Kamie Crawford, a self-professed avid tweeter who presented awards for Cultural Institutions and Charity, said: “Twitter makes it possible to have a closer connection to public figures and celebrities all over the world.”
The winner of the Charity award was the Trevor Project, a national organisation rooted in crisis and intervention among lesbian, gay, bisexual and transgender youth focused on suicide prevention. Charles Robbins, who accepted the award on behalf of the organisation, said: “Social media is where young people get a lot of their information. It is so important that young people know that they’re not alone and that there’s a resource like the Trevor Project out there for them.”
Sixteen-year-old Zack Katz scopped the Weird Award for his tweets that expose people’s most bizarre and quirky antics.
“The fact that they’re all weird makes them normal,” Katz explained of the subjects of his commentary.
And Keifer Sutherland, presenting the award for Best Journalist, discussed the incredible effects social networking sits have had on global events.
“With what is going on in the Middle East and from Egypt to Lybia to Syria, Twitter and Facebook are being utilized in a greater way to unite people together,” he said.
The notorious Rebecca Black was even featured in the ceremony, as musician Amanda Palmer, who has half a million followers on Twitter, collaborated with organisers of the Shorty Awards to create a compilation of some of the most bizarre tweets to the teeny bopper’s song “Friday.”
Keep an eye out for these awards next year, because they are the future. As this generation becomes increasingly internet-savvy and able to manipulate social networks in order to influence the world, there is little doubt that the Shorty’s will become as big, if not bigger, than the Oscars and Emmys.

Did you go to the Shorty Awards? Tell us @socialjigsaw

(Photo: Thomas Hawk via Flickr)

One Comment leave one →
  1. March 31, 2011 11:03 am

    Thanks for sharing!

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