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Why you need social media

November 8, 2010

Much has been made about the growth, power and influence of social media groups

Old and institutionalised media groups often speak of how they are encroaching in on the privacy of their users without ever informing them. How they undermining true and just organisations and the detrimental effect they are having on us all.

Sadly too, many people seem to agree with narrative. So often it seems that those who criticise this booming industry are the ones who know the least about it.

This article is, more than anything, a plea to all the detractors of social media to simply go and form their own opinion. Don’t just accept what you are told and believe that they evil, trying to undermine you, your family, your friends and maybe, possibly, even your job.

The reality is that an entire generation is now being brought up with these institutions as the norm. Any teenager in the western world, and increasingly the rest too, will already have access to numerous websites enabling them to interact and express themselves online.

Change often scares the established powers; it challenges what they have created, what worked for them and sadly too often, what brought them to power.

Understandably, they don’t want to lose their money and influence, so they are naturally apprehensive when their market share is encroached on.

Yet none of the above is a reason for you not to get involved.

WordPress, Twitter, Facebook, Delicious, all these groups have enabled people to change the way in which stories are told, histories are written and myths are created.

Friends have been reunited, relationships have ended and ideas have been created via these companies. They may be unruly, unorganised and seemingly uncontrollable, but the secret is that you decide whether or not they prosper.

Don’t believe in all that people power malarkey? Take five minutes to look at Murdoch’s Myspace.

For no other reason than to get in on the fun, everyone should welcome the opportunity to tell their own tale. So what if some people dare to lie, that has been happening ever since humans first begun recording events, lying is not a new idea.

If someone does something worth talking about, it will be because of you that it gains success. If not, you’ll probably never hear of it; democracy.

Social media has enabled everyone to get involved. So cherish the fact you live in country where you are able to voice your opinion, at least to a certain extent, have a go, and form your own opinion. Do not be told what to think.

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One Comment leave one →
  1. November 9, 2010 1:20 pm

    Social media is great stuff altogether, although to the novice it’s a scary place.

    When I first signed up to twitter last year I had no idea how to use it. I wonder what a retweet was and wondered what those @ symbols were about.

    Now, I consider myself to be well and truly part of the twitter gang, and use it (a little too much) to read other blogs and to promote my own.

    However, I’m still flummoxed by Delicious and have yet to sign up.

    I also think that twitter can influence people’s opinions in negative ways ie. telling them what they should think. As soon as Giles Coren criticised The Guardian yesterday for printing the Lily Allen interview, twitter users jumped on his bandwagon and went on a slagging spree.

    Or maybe he just raised a valid point which others hadn’t noticed?

    Mmmh.

    ‘Tis a tough one to call.

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